March 1, 2022 — Follow Missourian Mark Twain once said, "To succeed in life, you need two things: ignorance and confidence." I confess, I am not certain I totally understand his message, but I do possess both attributes. Just ask my teenage and young adult kids!
While I am a huge Twain fan, I sometimes ponder how relevant he would be today, especially due to another quippy saying attributed to him, "I'm in favor of progress; it's change I don't like." Might Twain be canceled?
If you are a vendor in this marketplace and you do not have a social media strategy, you may be in danger of being canceled too. Seismic sized change continues to be felt.
Procurement of vendor services continues to undergo an evolutionary journey, far different than just attending tradeshows, toasting with cocktails at the gourmet after-parties and exchanging business cards. You have to be producing value-added content that lures in followers... keeping you Top of Mind (vs. back burner). A lender's need for a new or different vendor often arise fast, as does their due diligence process. You need to be front burner, such that you get 'the call' or RFP opportunity.
Below are some links to good articles and blog posts on the importance of a social media strategy.
- How social media marketing is evolving
- What to Expect from Social Media Networks in 2022
- Understanding Social Media Analytics; Are You Optimizing ROI?
Even here at VendorSurf, we rely heavily on social media, regularly posting content (i.e., blogs, articles, eBooks, whitepapers, etc.) designed to help industry buyers and sellers successfully navigate the trends, tips and tricks of the trade. There is a ton of 'noise' out there, in which we try to eliminate most of it — helping you get to what matters most.
Our content is also a MAJOR reason why Google sends us over HALF of all our site traffic — without any Google Ads. Content marketing sells!
Thanks for reading.