Vendor Surf Blog & Articles

Mortgage Vendors: 'Inflation Termination' Pricing (& Freebies)

November 29, 2022 — It is heartbreaking to see the daily deluge of bad news coming from lenders and vendors. Organizations across the mortgage industry are suffering, causing devastation to thousands of our...

Mortgage Vendors & Lenders – It's Time for that IV Drip

November 1, 2022 — While many are slashing marketing budgets, a select few plan to TRIPLE theirs in these tough times. The belief is they will stand out more than ever, delivering much improved ROI. There is...

Lender Trends Among the Vendor Landscape

October 13, 2022 — Find anything intriguing below? We are talking about lender trends as they pursue vendor relationships. Let’s meet up in Nashville at the 2022 MBA Annual Convention and Expo to talk about...

The Post Refi Boom Shift to Digitization in Mortgage

August 25, 2022 — What is 'support automation?'  The answer is not so simple or evident – making it a great question.

Stop Selling to Millennials — What They Really Seek

April 12, 2022 — You continue to attend mortgage conferences handing out business cards in hotel bars and after-parties, along with setting up CRM sequence emails – disappointed by all the ensuing silence....

Volumes Sink — Digital Transformation Efforts Rise

April 6, 2022 — We are pleased to announce more technology expertise now available to our searcher community.  Lenders and credit unions continue to have expanded options, such as with InfoVision, Inc.,...

Goodbye Refi Boom... Vendors Now Own the Room

March 14, 2022 — The past couple of years have been TOUGH on most vendors seeking to sell products and services. Why so difficult? The Refi Boom. Lenders of every shape and size simply could not push away...

How Social Media Marketing is Evolving in Mortgage

March 1, 2022 — Follow Missourian Mark Twain once said, "To succeed in life, you need two things: ignorance and confidence."  I confess, I am not certain I totally understand his message, but I do possess...

Turning Vendor Management into a Profit Center

February 16, 2022 — The historic Refi Boom has ended and mortgage lenders are having to look everywhere for ways to generate revenue and cut costs.  Some very lean times are being predicted.  For many, all...

How to Select a Mortgage Point-of-Sale (POS) System

January 19, 2022 — When recently shopping for a new vehicle for my wife, I asked her to create a list of all ‘must-have’ features. God bless her! All she said was a Jeep with a removable hard top and a...