Strategy & Execution, Help that your Mortgage Business Needs

Jul. 18, 2018 –

Today’s Mortgage Market Requires Strong Strategy and Flawless Execution.

The mortgage marketplace is tough right now.  A recent report from Fannie Mae's Q2 2018 Lender Sentiment Survey indicate profit margins are shrinking.  Each day Operators are forced to make tougher decisions than the last. 

Fannie Mae Mortgage Lender Sentiment Survey

”Fannie Mae results from second quarter, #Mortgage #Lender #survey ... “cost cutting" jumped from the second least important priority in 2017 to the third most important priority in 2018. Profits declined to 10 basis points in the first quarter of 2017 until, finally this past quarter, the industry took a loss of 8 basis points per loan, the first loss in four years.”

-Aiman Begg on LinkedIn

Many Options, All Tough Decisions...

Mortgage operators have many options to address current market conditions.  Giving up margin to lower price is one option.  Reducing the pool of loan officer assistants on the payroll is another. Removing lower performing loan officers and/or cutting off low performing branches is a possibility. These are tough, but very important decisions.  At the same time customers are increasingly requiring enhanced digital experiences.  Should an investment be made to buy the newest shiny digital platform?  Mortgage lenders are in an impossible place, making the setting of a winning strategy more important then ever and flawless execution of that strategy even more important. Sadly, most leaders at small to mid-sized organizations do not have the time, or the resources, to deliver on this.

Need help?  Look no further than Vendor Surf partner Organizational Compass.  Organizational Compass delivers EOS®, the Entrepreneurial Operating System.  EOS® is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses.

Organizational Compass logo

EOS® Process

EOS®, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. Implementing EOS® will help you and your leadership team get better at three things:

  • Vision—getting everyone in your organization 100% on the same page with where you’re going, and how you plan to get there
  • Traction®—instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision—every day
  • Healthy—helping your leaders become a more cohesive, functional, healthy leadership team 

This process delivers a 3 year strategy and processes/systems that drive execution of the projects and initiatives most important for the business.  

Organizational Compass is led by Bruce Sheridan, a 25 year mortgage industry veteran whose career at Bank of America and Citi provided gave him a solid foundation in mortgage and banking.  He understands the mortgage market and its challenges, having ridden the many ups and downs the market has turned in the past couple of decades.  An entrepreneur himself, he has a passion to help small businesses run their better.  That’s why he started Organization Compass, where he is an EOS® implementer and business coach.  Bruce has led over 500 leadership team meetings using the EOS® process.  

“I have witnessed many examples where a struggling business adopts a disciplined, well defined approach for running their business that led to a substantial and sustained improvement.”  -Bruce Sheridan

Traits of a high performing business

High performing businesses follow some version of long-term (3-5 year) planning followed by a disciplined approach to executing on that strategy.  Large-scale businesses have entire teams focused on growth, cost cutting and executional efforts.  Smaller business typically don’t have the resources dedicated to strategy and delivery.  Meanwhile, due to their size, they are typically engrossed in running the day to day of the business.  


This is where business consultants, such as Organizational Compass, provide an objective approach and proven frameworks that can help teams deliver strong results, at a very reasonable cost.