Gooi Mortgage Launches End-to-End ‘All-In Service Bundle’

April 8, 2019 –  Gooi Mortgage Inc. just announced their new 'All-In Service Bundle', whereby lenders can take advantage of their end-to-end mortgage fulfillment process, as well as Gooi's preferred network of secondary market partners.  The press release can be found HERE 

Banks, credit unions and mortgage bankers of all sizes can literally just 'feed the machine' with qualified mortgage leads and let Gooi manage the entire loan process, as well as the secondary market transactions via their partner network.  A private label option is also Announce All-In Service Bundleavailable, as is an à la carte menu of individual component services should clients not want to go 'All-In' to start.  Lenders can still maintain control over product and pricing, which is a must-have.

Gooi's pricing model is simple and easy... One simple component or bundle of services, one simple per-file price. 

In speaking with Laura Rosenberger, Gooi's SVP of Sales & Marketing, this service bundle solution is in direct response to the evolving market conditions, whereby the cost of compliance, and its impact upon lender margins, continues to squeeze the industry's originators.  Rosenberger also confirmed a trend we have written about repeatedly, where in tough times like these, the natural instinct is for lenders to scale back and focus on in-house core competencies and look to outsource most other components to high quality vendors in a variable cost model. 

For roughly a year now, there has been a lot of predictions about a very active lender M&A market, which has yet to fully materialize.  We believe this is partly due to such great outsource options to serve as margin pressure 'relief valves'.  We suspect it is an interim or stop-gap measure that lenders pursue before entertaining the M&A route.  It makes perfect sense, as long as lenders do the needful:

  1. Define your true core-competencies (and be realistic)
  2. Find a great vendor partner (using Vendor Surf, of course), considering these:
    • Reputation  The industry is large, but small enough to easily find out 'the real deal' on service providers
    • Experience – Capabilities with a proven track record
    • Infrastructure – Systems and processes (with risks and controls defined), with an effective compliance management system
    • Leadership – Our best advice is to understand their 'people programs.'  Organizations that take care of their people always win in the marketplace.  Dig deep here... get strong evidence that the vendor does more than just talk a good game 
    • Overall Chemistry – It's a relationship!  You need to respect and enjoy each other's company.  Figure it out in the courtship phase before it's too late    
  3. Once you have selected a true partner, jointly develop and execute a transition plan that achieves each party's objectives and timelines.  Make it a two-sided collaboration.

Don't ever go for the cheapest... We have been doing this long enough to promise... "YOU ALWAYS GET WHAT YOU PAY FOR." Your vendor partners should always be seen and managed as a direct extension of your own operation and brand.  The moment you see and treat them as a ‘vendor,’ it’s a detriment.

We have engaged in client discussions for many years about the Pros and Cons of outsourcing, and everyone understands the concept of reducing direct headcount and the variable cost model.  Many become a bit more enlightened when they also contemplate other line item saves: Office space, utilities, furniture, PCs/Laptops and related service agreements, insurance, phone and other computer equipment, and more. 

“When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure.” – Peter Marshall

There is no doubt our lender friends are enduring winds and pressure.  Fortunately, our industry continually evolves and adapts, presenting some compelling options. 

Thanks for reading.

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